Marketing

Restaurant Marketing That Sends Orders Straight to You

Delivery apps rent you customers. We help you own them. Minerva builds and runs the marketing side of restaurants across Texas and nationwide, from your website and Google presence to commission-free ordering, loyalty, and the delivery apps you already sell on. No long-term contracts.

Grow my business
Person in yellow jacket typing on laptop while sitting cross-legged next to search bar

Ways we help restaurants get found and keep the order

Person in yellow jacket typing on laptop while sitting cross-legged next to search bar

Local SEO & Listings

Show up when someone nearby searches for what you serve. We keep your listings accurate and your local presence sharp in every market you operate in.

Customer presenting loyalty card at retail checkout counter

Loyalty & Gift Cards

Turn first-time diners into regulars with loyalty and branded gift cards that plug straight into the POS you already run.

Person holding smartphone displaying 5-star review submission in a café setting

Reputation & Reviews

Collect more 5-star reviews automatically after each order and manage your reputation so a first-time diner picks you over the place next door.

What we run for you
Marketing website Online ordering Delivery apps Mobile app Local SEO Google Business Profile Google Ads Reviews & reputation Email & SMS campaigns Loyalty programs Menu pricing Social media Gift cards
Marketing website

A site built to be found, and to sell

A fast, mobile-first site with your menu or services, hours, and directions, wired straight to online ordering, booking, or quote forms. We write it, build it, host it, and keep it current.

Professional desk setup with iMac displaying portfolio website and secondary monitor showing mountain landscape
Key features

Mobile-first build

Designed on the phone first, where most of your customers find you, then scaled up to desktop.

Built for local search

Service, menu, and location pages structured so Google understands what you sell and where.

Conversion paths

Call, directions, order, and quote actions on every screen, not buried in a contact page.

Hosting and updates

We host, patch, and update copy or hours when your business changes. No dev ticket needed.

Common questions
Do I own the site?+

Yes. The domain and content stay yours. If you ever leave, we hand off the files.

How long does a build take?+

Most sites launch in two to four weeks once we have photos, hours, and menu or service details.

Can it connect to my POS?+

Yes, online ordering, booking, and gift card purchases can be wired to the platform you already run.

Online ordering

Commission-free ordering on your own domain

Take orders on your own site instead of handing 20 to 30 percent of every ticket to a marketplace. Menus stay in sync with your POS, and the customer, the email address, and the repeat order stay yours.

Person holding smartphone displaying successful online checkout confirmation with order details and product information
Key features

Straight into your POS

Direct orders print and route like any other ticket, with no second tablet on the counter.

No per-order commission

You pay a flat monthly rate, not a cut of every sale.

Pickup, delivery, and catering

One checkout for all three, with lead times and minimums you set.

Your customer list

Names, emails, and order history stay in your account, not a marketplace’s.

Common questions
Which POS systems does it work with?+

Clover, Toast, Square, SpotOn, and NRS are the most common. If you run something else, we will check before you commit.

Who handles delivery?+

You can dispatch through a third-party driver network or use your own drivers. Both can run side by side.

How long until it is live?+

Most restaurants are taking direct orders within two to four weeks of handing over the menu.

Delivery app management

Every delivery app, managed from one place

DoorDash, Uber Eats, Grubhub, and catering platforms in a single view. Menus, hours, and pricing update once and push everywhere, and orders inject into your POS instead of piling up on tablets.

Hand holding smartphone displaying Uber Eats app with food images and green Continue button, laptop in background
Key features

One menu, every channel

Change a price or 86 an item once and it lands on all connected apps.

Orders in your POS

Marketplace tickets flow into the same system as your in-store sales.

Marketplace pricing control

Set third-party menu prices separately so commissions do not eat the margin.

Refunds and disputes

We file chargeback and refund disputes on your behalf and track what comes back.

Common questions
Which marketplaces connect?+

The major delivery apps plus catering platforms. We confirm your specific list during setup.

Do I need extra tablets?+

No. The point is to retire them. Orders land in your POS.

Who updates the menus?+

We do. Send the change once and it goes out across every channel.

Branded mobile app

Your restaurant, on the home screen

An iOS and Android app under your own name and artwork. Saved cards, one-tap reorder, push notifications for specials, and loyalty balances built in, so regulars never have to open a delivery app again.

Modern restaurant interior with round tables, black chairs with wood legs, and vertical wood panel partitions
Key features

Listed under your brand

Your name, logo, and photography in both app stores.

Push notifications

Announce a special or a slow Tuesday without paying for reach.

One-tap reorder

Saved cards and past orders turn a regular into a two-tap sale.

Loyalty inside the app

Points and rewards visible at checkout and redeemable in store.

Common questions
Do I need a separate developer?+

No. We build, submit, and maintain the app, including store updates.

Does it share the online ordering menu?+

Yes. One menu drives the website, the app, and your POS.

What if I have multiple locations?+

Location picker is built in, with per-location hours and menus.

Local SEO

Rank where hungry customers are searching

Content and technical work aimed at the searches that actually bring people through your door, neighborhood terms, service pages, and citations kept consistent everywhere you appear.

Person analyzing analytics dashboards on tablet and monitor displaying user engagement metrics and charts
Key features

Keyword research by neighborhood

We target the dishes, cuisines, and neighborhood terms your customers actually type.

Location and service pages

One well-structured page per service and area, instead of one thin page trying to rank for everything.

Citation cleanup

Name, address, and phone corrected across the directories Google cross-checks.

Monthly reporting

Rankings, calls, and direction requests in a one-page summary you can read in five minutes.

Common questions
How fast will I see movement?+

Local map results often shift in 30 to 90 days. Competitive terms take longer, and we say so up front.

Do you guarantee first place?+

No one honestly can. We report the metrics that pay: calls, directions, and form fills.

Is there a contract?+

No long-term contract. Month to month, like everything else we do.

Google Business Profile

Your Google listing, actively managed

Most local customers judge you on the listing before they ever reach the website. We keep yours complete, posted to, and answered, so it works like a second storefront.

Magnifying glass zooming in on Google Business Profile webpage on computer monitor
Key features

Full profile buildout

Categories, services, attributes, hours, and photos completed properly the first time.

Weekly posts

Offers, events, and updates published so the listing stays active in Google’s eyes.

Q&A and messaging

Common questions seeded and answered; incoming messages monitored on weekdays.

Photo management

New product and interior photos added monthly, sized and tagged correctly.

Common questions
I already have a listing. Can you take it over?+

Yes. We request manager access, ownership stays with you.

What about duplicate or suspended listings?+

Merges and reinstatement requests are handled as part of setup.

Does posting actually matter?+

Active profiles surface more often in the local pack and win more direction requests.

Reviews & reputation

More reviews, collected automatically

After each sale, a request goes out by text or email. Happy customers land on Google; unhappy ones reach you first, before they reach the internet.

Person holding smartphone displaying 5-star review submission in a café setting
Key features

POS-triggered requests

A text or email goes out after checkout, while the visit is still fresh.

Smart routing

Positive experiences head to Google; complaints route privately to you first.

One inbox

Google, Yelp, and Facebook reviews in a single dashboard with response templates.

Alerts

Immediate notification on anything below four stars, so you can respond the same day.

Common questions
Is filtering reviews allowed?+

We never block reviews. We ask for feedback first and give unhappy customers a direct line to you.

How many more reviews should I expect?+

Merchants who ask consistently usually collect several times their previous volume.

Do I have to write the responses?+

Templates cover most cases. You approve or edit before anything posts.

Email & SMS campaigns

Campaigns that use what your POS already knows

Segment customers by what they buy and how often, then send offers timed to your slow days rather than blasting the whole list every week.

mkt email sms — Marketing page
Key features

POS-built segments

Lapsed customers, top spenders, and category buyers pulled from real transactions.

Automated flows

Welcome, winback, birthday, and slow-day offers running without you touching them.

Compliance handled

Opt-in language, quiet hours, and unsubscribe management set up correctly.

Revenue attribution

Redemptions matched back to campaigns, so you know what each send earned.

Common questions
Will texting annoy my customers?+

Frequency is capped and every send has a reason. Opt-out rates stay low when the offer is relevant.

Do I need a list to start?+

No. Collection starts at the terminal and on your site from day one.

Can I approve every send?+

Yes, approval on each campaign, or fully hands-off. Your call.

Loyalty programs

Turn one-time buyers into regulars

Points, visits, or spend-based programs that enroll customers at the terminal in seconds, nothing to download, nothing for your staff to memorize.

Customer presenting loyalty card at retail checkout counter
Key features

Enrollment at checkout

Phone number or tap at the terminal. No app download for the customer.

Flexible rewards

Points, visit counts, or spend thresholds, whichever fits your margins.

POS-native redemption

Rewards apply at the register, so staff never do mental math.

Reporting

Enrollment, redemption, and repeat-visit rate tracked every month.

Common questions
Will this slow down my line?+

Enrollment takes a few seconds, and returning customers are recognized automatically.

What reward level makes sense?+

We model it against your average ticket before launch so the margin holds.

Does it work across locations?+

Yes. Balances follow the customer to any store on the same account.

Menu pricing

Pricing that protects the margin on every channel

Third-party orders cost you more to fulfill, so they should not carry the same price as your dine-in menu. We set channel-specific pricing, adjust by daypart and demand, and report margin per channel so you can see what each one really pays.

Two gourmet burgers on a wooden board with Coca-Cola bottles and seasoning sprinkle in background
Key features

Channel-specific pricing

Dine-in, direct online, and marketplace menus priced independently.

Commission recovery

Marketplace prices set to absorb the fee instead of your margin.

Daypart adjustments

Different pricing for peak dinner rush than for a quiet weekday lunch.

Margin by channel

A monthly read on what each ordering channel actually contributes.

Common questions
Will customers notice higher app prices?+

Marketplace pricing above menu price is standard practice, and it is disclosed on the app, not on your own site.

Do I approve the changes?+

Yes. Nothing goes live without your sign-off, and you can lock any item.

Can I keep prices flat?+

Yes. Some operators use this only for reporting. That is a fine place to start.

Social media

A consistent presence, without the daily scramble

A monthly content calendar built around photos of your actual products and specials, plus replies to the comments and messages that come back.

Popular social media and streaming app icons arranged in a circle around a central Figma logo
Key features

Monthly content calendar

Drafted and approved before anything goes out, so nothing surprises you.

Photography direction

Shot lists for your products, so posts use real images instead of stock.

Cross-posting

Instagram, Facebook, and Google posts from a single plan.

Community management

Comments and DMs monitored on weekdays, escalated to you when needed.

Common questions
How often will you post?+

Typically three to five times a week, adjusted to your category.

Do I have to supply photos?+

Helpful, not required. We provide shot lists and can arrange a shoot.

Can I post my own things too?+

Of course. The calendar is a floor, not a ceiling.

Gift cards

Gift cards that bring new faces in

Branded physical and digital cards sold at the counter and online, with balances and liability tracked inside the POS you already run.

Collection of digital gift cards including Amazon, Google Play, iTunes, and Subway displayed overlapping on white background
Key features

Branded physical cards

Designed, printed, and displayed at the counter where impulse buys happen.

Digital e-gifts

Bought on your site and delivered instantly by email or text.

POS-tracked balances

Activation, redemption, and outstanding liability visible in reporting.

Seasonal campaigns

Holiday and promotion bundles built and marketed for you.

Common questions
What does a card program cost?+

Design and printing are one-time. Processing follows your normal rates.

Do unused balances expire?+

We follow Texas rules on expiration and fees, and set the terms with you.

Can they be used across locations?+

Yes, when your locations run on the same POS account.

Ready when you are

Get a free, no-pressure quote today

Fill out the form or call to schedule. No contracts, no termination fees, and 0% processing fees through dual pricing.

Get Free QuoteCall (916) 918-7017